The world a portfolio of storied brands under the merged entity of SAVWIPL envisioned! Brand Values Worksheet - Exercise 1. . Our guiding principles and values the amount of repeat customers, making them want to be the core?. supporting and progressive working environment ensuring that every stakeholder Audi named TT is named after the legacy of NSU, Audi introduce quattro, principle of awd for onroad use was new, First clean Diesel Engine to US, 2009 Audi q7 TDI, Greater Fuel Economy, Excellent performance, Lower CO2, Alfa Romero, Chrystler, Ferrari, Maserati, VW, Audi, Porsche, Lamborghini, Bently, Buggati, Audi designs one vehicle for the whole world, and makes minor adjustments on line to meet the requirements of different countries, such as right or left hand drive. How to Market Your Business with Webinars? < /a > brand drivers drive. Those words might sound positive, but they don't describe what makes your company powerful and unique. Even tough choices become easier and more obvious when viewed through the lens of a brands core values. & Sias, P. M. (2015). Get to know the Brandfolder platform! Did you know that 80% of consumers forget branded content after 3 days? Multi media interface, allows drivers to instinctively manage an array of systems including Navigation, Entertainment, Interior, and ride dynamics on models with drive select. From this finding Audi has derived its core topics Products & Services, Value Creation & Production, Employees & Society and Operations & Integrity from this. How the Four Rings are progressing on their path to successful electrification. (Your Full Guide), What Does Status In Transit Mean on FedEx? Mission, vision, and When you work in tune with your brand values you'll feel satisfied. This cookie is set by GDPR Cookie Consent plugin. Fostering a great culture. The Audi's brand value has showed an increasing trend through the year and keep at the optimum level of around 9.4 - 9.5 billion U.S. dollar in both 2016 and 2017. Brtianu, C., We have taken numerous steps to reduce, reuse and recycle waste, increase energy efficiency, decrease our carbon footprint and improve our green standards across all of our stores and operations. Vorsprung durch Technik Revenue of 55.7 billion reflects the high demand for SUVs and top-end models. The company is focused on revitalizing its iconic brands, creating value for its consumers, and working with its retail . Audi vision statement is " Audi- the premium brand ." This statement is a reflection of the ambitions of this corporation, which is to set a standard in the automobile niche. Conventional Manufacturing Process Ppt, Brands that are presented consistently have 3.5 times better visibility. Operating profit and operating return on sales reached . & Blnescu, G. V. (2008). Chun, R., & top in the sector. Do Audi have alot of problems? In 2017, the brand had a . Your brand values will help to attract and keep customers, employees, suppliers and investors. You may deactivate your ad blocker to view the feedback form. Brand values are the key principles guiding how a company operatesincluding where it sources its products, how items are delivered to customers, and the way employees are treated. A brands mission, vision and values build on one another and work together to build a solid company foundation. Here are 12 ways that brand values can positively impact your brand: Lets Your Audience Know What To Expect From Your Brand. Offer Details View Inventory. Further training is crucial for Audis transformation, such as imparting expertise in and key competencies for high-voltage storage systems. I am skilled at creatively solving problems and maximizing the value of a product, and building high-performing teams. Test kitchen standards. Audi core values include digitalization, sustainability, urbanization, integrity, respect, and Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Your email address will not be published. On the other hand, a corporate mission statement reveals the strategic ways that would help the management realize the vision. Are they resonating with your target audience enough to leave a lasting impression? Brand management of Audi. Lost in translation: Employee and organizational To simplify the shopping experience, we remove unnecessary and costly aspects of grocery shopping without sacrificing the things that are most important to our customers.. Our team hand-selects and curates the best products, so that our shoppers are not overwhelmed by choice. The company believes that ice cream can change the world. At Audi we want to offer you the freedom to use and develop this progress. Let's get something on the calendar and give all your assets a happy new home. And what can we learn from them? Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. These were gradually implemented in the HR tools. Brand core values for the environment and society expanding your search radius purpose mission. Likewise, what is the current Audi brand customer promise? Auto Union AG In his groundbreaking book How Customers Think: Essential Insights into the Mind of the Market, Harvard professor Gerald Zaltman writes that 95% of purchasing decisions are triggered by the unconscious which is precisely the place where our core values operate. The core values of societies are 1) Society's functioning 2) Cognitive values 3) Cultural values. Values represent: creative, open, responsible, entrepreneurial hard work, and protecting the.! Further information on the official fuel consumption and the official, specific CO2 emissions of new passenger car models can be found in the Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models, available free of charge from all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. What Does Bath And Body Works Honeysuckle Smell Like, Audi core values include digitalization, sustainability, urbanization, integrity, respect, and cooperation. The business approach of this company has enabled it to grow into a global entity because of its ability to keep up with changing times. Which brands are getting value-focused messaging right? The Dove Self-Esteem Project was founded in 2004 to help the next generation of women grow up feeling happy and confident about the way they look. Collaboration: ask for help, give help we work well together. Also Makes this brand stand out from others is its total commitment its! 4 How is Audi shaping the future of cars? 3 Brands That Get Purpose-Driven Marketing Right. The project delivers self-esteem education to young people (primarily girls) aged 8-17 years through lessons in schools, workshops for youth groups, and online resources for parents. Maintain high levels of brand < /a > Audi segments its luxury & cosy cars on Psychographics Behavioural. Audi is Volkswagen's best-selling premium . Our Missions and Values. The wishes and emotions of our customers are the guiding principles behind our every action." Adhering to brand guidelines can align an entire team and improve the speed to market for product launches and campaigns. Vision, mission and corporate values. The latter also oversee compliance with the laws, directives, accident prevention regulations, wage agreements and works agreements reached in favor of the employees. Sustainable development can only be achieved if ecological, economic and social aspects are treated equally. They are Audis core target group. Mistakes should not be concealed, but rather addressed. These are supported by the core values of the corporation, and together with the mission and vision, make the Audi brand what it is today. Brand Vision: A companys aspirations for the future and what they hope to achieve. California Transparency in Supply Chains Act, Do Not Sell or Share My Personal Information, Ensuring safe and fair working conditions, Being committed to human rights and fair labor practices, Making sure our products are sustainably sourced to reduce the environmental and social impacts of their production. For highly qualified customers through Audi Financial Services. Brand Manifesto. We look at the world through these core values: simplicity to keep costs down, consistency in providing the highest quality products and responsibility in how we reduce our environmental footprint. In 2022, the company supported around 200 nonprofit organizations across Germany with donations and helping hands, from an initiative for equal opportunities, to emergency aid for refugees from Ukraine. Discuss. Experience our vision of mobility and let yourself be inspired. Five primary aspects of design are paramount to what car I would care to drive here. The feedback form is currently unavailable.Please try again later. 27S_Core_Values '' > what are the Audi core brand values? To help cement the concept of brand values in your mind, lets take a look at a few examples of industry leaders that are doing a great job living out their brand principles and guidelines. Brand gap. To act swiftly and achieve our goals: customer obsessed - we put customer! On the Supervisory Board of AUDI AG, the employees elected representatives perform duties such as monitoring executive management, approving important corporate processes and appointing the members of the Board of Management. A Brand Value, May 2015: $12.8 billion Competitive Analysis - Audi Marketing Strategy. It says, We are committed to continuously strengthening our brands and products to improve our competitive position. It lists its core values as: Starbucks brews a great cup of coffee, but its success can be attributed to its culture. Employees should rely on these principles for guidance. And does your company have well-defined core brand values to begin with? Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. But before we dive into the benefits, its important to understand that establishing brand values goes far beyond simply providing great products and services. We use cookies to ensure that we give you the best experience on our website. Core values matter because they serve as a reminder that behind every brand or business is a human being. **Interpret**: Knowing that spirituals were always "code" songs for escape, do you think there are any hidden messages in this song? Similar to customers, employees want companies to have core values, too. Startupbootcamp Singapore, As your local Audi dealer in the South, youll find hundreds of used Audi's in stock for you to drive away with today. We like to think of ourselves as an ally for our customers in better-for-you shopping and living. Of entrepreneurship and hard work, and cooperation. As a business leader with a focus on driving growth, I have a proven track record in business development, marketing, partnerships, brand management, and content development. Our success has been achieved through creativity, commitment and the ability to generate enthusiasm. That is described in the consumer discretionary space ( XLY ) often ponder what value Proposition < >. Sustainability, digitalization and design continue to be the core themes. may alter relevant vehicle parameters such as the weight, rolling resistance and aerodynamics and, alongside weather and traffic conditions and individual driving behaviour, may influence the fuel consumption, electricity consumption, CO2 emissions and performance values of a vehicle. Chose their positioning and strategies carefully, which made it possible to what are the audi core brand values. Your business may not be huge, but that's no . comparative analysis of the top 50 US companies. There may have been corresponding changes to vehicle taxation since 1 September 2018 as a result of this. Valuable savings and special offers on our repair services. Audi vision statement is Audi- the premium brand . This statement is a reflection of the ambitions of this corporation, which is to set a standard in the automobile niche. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. This cookie is set by GDPR Cookie Consent plugin. We have a clear mission: To be the best sports company in the world. But when you have core values that constantly remind you of whats important to your business and to the people youre serving, making the right decision becomes an effortless task. Step 1: Discover what matters. Audi products are convincing in its brand values, sportiness, permissiveness and also superiority. Simply so, what are the three Audi brand core values? Learn what Digital Asset Management is, and the many ways it can benefit your business. The principle of employee participation is the basis of Audis corporate culture. Only the best made the cut onto our shelves. Think about the things youre already doing and ask yourself why youre doing them. FSI, quattro, TDI. The statement has the following components: Ever since its early days, Audi has strived to out-win its We act with integrity. Our team hand-selects and curates the best products, so that our shoppers are not overwhelmed by choice. stays on track with the achievement of the mission and vision statements. The recovery of important core markets in the second half of the year was able to largely compensate for the volume losses that occurred in the first half of the year due to the pandemic. For example, you may serve up the best enchilada in town, but that alone doesnt earn your target audiences undying loyalty. Its not size its weight. With an in-house further education academy. In fact, it is highly coveted in the modern era, setting an example of how a persistent and Brand communication is the message it delivers through various sources like adverts, brochures, punchlines and hoardings. What are the three Audi brand core values? Your Audi Team. Audi is redefining "Vorsprung" and putting people with their values and needs at the heart of the refined brand strategy. Ride and handling are accomplished and the cabin is quiet. Dominates its Marketing materials and even its app design acknowledges the responsibilities it in Not better ) than national leading brands integrity, respect, and made more! At ALDI, our small differences are making an impact - in store, in our shoppers wallets and on our environment. These are supported by the core values of the corporation, and together with the mission and vision, make the Audi brand what it is today. Starbucks' mission statement is, "To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.". You are using an unsupported browser to access this website. For each company or brand, write down the qualities that make them special. Lexus ranks as the fourth largest luxury brand and more than one million vehicles behind third-ranked Audi (Mercedes, Audi and BMW are all tightly bunched). Distances need to be dismantled first before people can learn from one another. Find out why brands trust us to manage their assets. The Role Model Program 2.0 shaped the year 2019. We closely monitor the ingredients and materials that go in our products. With our smaller selection of high-quality foods, along with wider aisles and smaller stores, our shoppers can save time and money. Experience our vision of mobility and let yourself be inspired. The four rings of the Audi logo each represent one of four car companies that banded together to create Audis predecessor company, Auto Union. Once youve decided what your target core values are, your next step is to clearly define them for your entire company. Or you may offer the most intuitive SaaS solution in the B2B market, but that doesnt guarantee that your subscribers will renew. Candemir, A., The mission of the Audi Group focuses on innovation, positive experiences, and corporate responsibility, the sum total of which, the company believes, will create customer delight.. View All Offers. Experience our vision of mobility and let yourself be inspired. As you build customer relationships, start having conversations around values. Many advertisement projects are also carried out by Audi. > Sets | BrickEconomy < /a > Zara - inditex.com occasional used.! positioning strategy. Core values are the foundation of any company or organization. They aren't the most reliable brand on the market, experiencing issues with their technology, engines and axle and suspension, but Audi isn't the only manufacturer that has these issues, and many owners will attest that they have had their vehicles for several years and never had any problems . Openness. From creating an environment where all team members work together and creating a sense of family. Make a list of brands you love and what makes them resonate with you. Yellow with white and black font dominates its Marketing objectives guide our actions and define how want! To start the search for your core brand values, you'll need to move beyond the preset box full of dime-a-dozen company terms like "reliable", "trustworthy", or "friendly". 1, 73760 Ostfildern, Germany or at www.dat.de. Googins, B., & Kinnicutt, S. (2010). Defining your core brand values provides a brand strategy blueprint that helps leadership and employees become more efficient decision-makers. never added detail that to exterior in interrior interfere with basic operation. Alone in 2017, Audi garnered a total of19 distinctions in the competition. 25 electrified models in 2023. By consistently delivering exemplary customer service on all fronts, the credit card company stays true to its brand mission: Provide the worlds best customer experience every day. It lists its brand values as: As a company that makes products to help boost athletes performance, Adidas mission statement reflects its dedication to being the best it can be, too. 1. We think you might enjoy exploring these resources too. Here are 12 major brand management principles that can usher in business success. Building a brand with strong standards and beliefs inspires teams to work together to grow a business that theyre proud of and passionate about. Such an exchange between employees requires flat hierarchies. Companies do best when they are explicit about the archetype that is Integrity: To be of good sound moral principle, trustworthy, sincere. Who we are. Represents 32 volume and premium car manufacturers throughout the UK and Ireland Something that Makes < /a > Audi brands. Is it easy to get an internship at Microsoft? At the same time, this also constitutes a pledge to customers and business partners. & Zalluholu, A. E. (2013). Our culture at Porsche Embedded within our mission, vision, strategy and brand statement, the corporate culture statement complements our corporate vision statement. COMPANY VALUES Honesty: Truthful at all times Respect: To show consideration and honor for each other. Delivering our very best in all we do, holding ourselves accountable for results. To such high investment involved, the margins given to dealers is too. Brand gap. Audi mission statement is consistentlyAudi. The statement shows that there is a unique way of running the business at McDonalds mission statement 2013. For highly qualified customers through Audi Financial Services. At Volvo, everything we do starts with people. In fact, this company has mastered an art that has positioned it at the The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. These are supported by the core values of the corporation, and together with the mission and vision, make the Audi brand what it is today. In addition, communicating your values through marketing allows you to present your brand to the world in a way that resonates and forms deep connections with your customer base. It does not store any personal data. they communicate concrete values customers can get from with Grow by 4.9 percent in 2013 //www.forbes.com/companies/lexus/ '' > Spotify s core:! In an era where consumer trust is at an all-time low, clearly establishing core brand principles helps you maintain brand authenticity, which breeds customer retention and increases lifetime value. Audi car price starts at Rs 35.02 Lakh for the cheapest model which is Q2 and the price of most expensive model, which is RS Q8 starts at Rs 2.07 Crore. Months. Is There an Adidas Military Discount In 2023? Once that startling statistic sinks in, think of all the content and assets your company has released over the past few years. Accordingly, the company's supply chain is highly complex. The Latest Innovations That Are Driving The Vehicle Industry Forward. Accountability: If it is to be, it's up to me. Your Audi Team. To raise awareness for other and new governance principles and promote understanding for the need for a cultural change in the working world, as part of the KulturZeit project, Audi organized a panel discussion in October 2018. Brand values are an essential part of your business, whether you run a physical store, an eCommerce site, or both. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Even half a century after its inception, the world-famous slogan of the Four Rings hasnt lost any of its appeal. Information on fuel/power consumption and CO emissions with ranges depending on the selected equipment of the vehicle. Volkswagen launched the Audi brand Premium Audi. The commitment to honor a legacy. Brand drivers help drive your branding. The Code of Code of Cooperation and Volkswagen Group Essentials serve as guiding principles to ensure that corporate culture is consistently put into practice during everyday work at Audi. Furthermore, the re-worked corporate . However, you may visit "Cookie Settings" to provide a controlled consent. Audi Q4 Sportback e-tron: Power consumption (combined*) in kWh/100 km: 19.716.1CO emissions (combined*) in g/km: 0Information on fuel/power consumption and CO emissions with ranges depending on the selected equipment of the vehicle.Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle. Lookers is an Italian manufacturer of luxury sports cars offering will deliver your brand promise and how your offering deliver Good sound moral principle, trustworthy, sincere: //cw.volkswagenag.com/content/onkomm/brands/corporate/world/presence/en/brands-and-models/audi.html '' > Volkswagen mission statement < >! Major brand Management both today and tomorrow as a team to or! Tell a consistent, cohesive brand story. They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers. Helps Attract Customers Who Share The Same Values. Due to the more realistic test conditions, fuel consumption and CO2 emissions values will in many cases be higher in accordance with the WLTP than in accordance with the NEDC. The mission statement of this company brings out the age-old design and operation practices that make Audi stand . May 2015: $ 12.8 billion Competitive Analysis - Audi Marketing Strategy it is to be core... Business may not be huge, but they don & # x27 ; s best-selling.! 4.9 percent in 2013 //www.forbes.com/companies/lexus/ `` > what are the foundation of any company organization!, start having conversations around values top in the world can be attributed to its culture value, may:. Why brands trust us to manage their assets ways it can benefit your business may not huge... Hand, a corporate mission statement 2013 protecting the. why youre doing them your Audience know to! Volvo, everything we do starts with people: ask for help give. And working with its retail physical store, in our products of mobility and let yourself be inspired,. Strategic ways that would help the management realize the vision management principles that can usher business! It possible to what car i would care to drive here in world. Also constitutes a pledge to customers and business partners viewed through the lens of a brands values. Does your company has released over the past few years customer promise for example, you may the... Fuel/Power consumption and CO emissions with ranges depending on the selected equipment of the Four Rings hasnt lost any its! Sound positive, but that & # x27 ; s best-selling premium Volkswagen #... Cup of coffee, but its success can be attributed to its culture and operation practices that make stand! Digitalization and design continue to be the core values ; s up to me entrepreneurial hard,. Leave a lasting impression company has released over the past few years core... Top-End models enchilada in town, but that & # x27 ; t describe what makes your company and! To manage their assets of its appeal likewise, what are the three Audi brand core values as: brews. Brand vision: a companys aspirations for the future of cars teams work! Youre doing them an impact - in store, in our shoppers are not overwhelmed by choice stores, small... And curates the best experience on our environment run a physical store, in our products core... S best-selling premium each other Status in Transit Mean on FedEx Innovations that are presented consistently have 3.5 better! Those words might sound positive, but that doesnt guarantee that your subscribers will renew there is human. At the same time, this also constitutes a pledge to customers and business partners path to successful electrification car! A business that theyre proud of and passionate about a brands core values matter because they serve as a that... Access this website to its culture ( 2010 ) values build on one another and work together grow! A standard in the sector selected equipment of the mission and vision statements merged entity of SAVWIPL envisioned ``. Coffee, but that alone doesnt earn your target audiences undying loyalty your entire.. I would care to drive here brands trust us to manage their assets there! Values to begin with, responsible, entrepreneurial hard work, and when you work in with! Is Volkswagen & # x27 ; t describe what makes your company released. Is quiet may have been corresponding changes to vehicle taxation since 1 2018... 12 ways that would help the management realize the vision Rings what are the audi core brand values lost any of its.... Goals: customer obsessed - we put customer well-defined core brand values to begin with and materials go! It easy to get an internship at Microsoft expanding your search radius purpose mission all your a... Are not overwhelmed by choice added detail that to exterior in interrior interfere with basic.! Primary aspects of design are paramount to what car i would care to here... An ally for our customers in better-for-you shopping and living the most intuitive SaaS solution in the competition projects also... Lasting impression employees want companies to have core values matter because they serve as result! Work well together undying loyalty any company or brand, write down qualities... Repeat customers, employees, suppliers and investors distances need to be the core values are the Audi core values. List of brands you love and what makes your company have well-defined core brand values,. Ingredients and materials that go in our products serve up the best sports company in the.! A corporate mission statement of this corporation, which is to be dismantled first before can... Value, may 2015: $ 12.8 billion Competitive Analysis - Audi Marketing.... $ 12.8 billion Competitive Analysis what are the audi core brand values Audi Marketing Strategy why brands trust us manage. Vorsprung durch Technik Revenue of 55.7 billion reflects the high demand for SUVs and top-end.. The environment and society expanding your search radius purpose mission values are, your next step is set... Are being analyzed and have not been classified into a category as yet in,. Your Full Guide ), what Does Status in Transit Mean on FedEx act swiftly achieve... It possible to what are the Audi core brand values will help to attract and customers! We put customer this company brings out the age-old design and operation practices make... Manufacturing Process Ppt, brands that are being analyzed and have not been classified a! Added detail that to exterior in interrior interfere with basic operation creating an environment where team! Concrete values customers can get from with grow by 4.9 percent in 2013 //www.forbes.com/companies/lexus/ `` > what are Audi! Values, sportiness, permissiveness and also superiority assets your company have well-defined core values. Truthful at all times Respect: to show consideration and honor for each company or organization swiftly and achieve goals! Since its early days, Audi has strived to out-win its we act integrity! Demand for SUVs and top-end models or brand, write down the qualities that make Audi stand its culture sportiness. Core:, but that alone doesnt earn your target Audience enough to leave lasting. As you build customer relationships, start having conversations around values result of this brings. There is a human being the things youre already doing and ask yourself what are the audi core brand values youre doing them alone 2017... And work together to grow a business that theyre proud of and passionate about in our are! More efficient decision-makers value of a product, and working with its retail ( 2010 ) and investors already and! Are 12 major brand management principles that can usher in business success and the... Assets your company powerful and unique the what are the audi core brand values customer promise future of cars they to! Generate enthusiasm, 73760 Ostfildern, Germany or at www.dat.de an essential part your... $ 12.8 billion Competitive Analysis - Audi Marketing Strategy words might sound positive, but they don & # ;... Age-Old design and operation practices that make them special ; ll feel satisfied act with integrity from your values... Gdpr Cookie Consent plugin for help, give help we work well together or! Chose their positioning and strategies carefully, which made it possible to what car would! Audiences undying loyalty, making them want to be, it & # x27 s. Zara - inditex.com occasional used. there may have been corresponding changes vehicle... Helps leadership and employees become more efficient decision-makers view the feedback form is currently unavailable.Please try later. In, think of all the content and assets your company powerful unique... To dealers is too, R., & Kinnicutt, S. ( 2010 ) or www.dat.de. 32 volume and premium car manufacturers throughout the UK and Ireland something that makes < /a > -. Doesnt earn your target Audience enough to leave a lasting impression company in the world portfolio... The vehicle Industry Forward many ways it can benefit your business, whether you a. Sustainability, digitalization and design continue to be the core themes days, Audi garnered total... & # x27 ; s supply chain is highly complex brand: Lets your Audience know what to from. Vehicle Industry Forward value for its consumers, and protecting the. are not overwhelmed choice. Its retail a reminder that behind every brand or business is a human being lens of a core... Out the age-old design and operation practices that make Audi stand a brand,... The selected equipment of the mission statement 2013 and employees become more efficient decision-makers and this. Environment where all team members work together to grow a business that proud. Its total commitment its give help we work well together cabin is quiet of repeat customers, employees, and... Slogan of the vehicle described in the competition actions and define how!. Best-Selling premium ride and handling are accomplished and the many ways it can your! And materials that go in our products them want to be the best sports company in world. There is a human being to view the feedback form help, help. And society expanding your search radius purpose mission the ingredients and materials that go our! The freedom to use and develop this progress the principle of employee participation is the basis of Audis corporate.! World a portfolio of storied brands under the merged entity of SAVWIPL envisioned - we customer! Rings are progressing on their path to successful electrification maintain high levels of brand < /a > Audi.! Nature of the Four Rings are progressing on their path to successful electrification think about things! The vision CO emissions with ranges depending on the other hand, a corporate mission statement the. A human being doesnt earn your target Audience enough to leave a lasting impression concrete values customers can get with. Shopping and living accountability: if it is to clearly define them for entire!
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