Key results. Notice how the first part of the Objective (Improve our digital presence) suggests a general improvement area, and the second part of the Objective (to attract younger audiences) explains why you are doing it in the first place. In case youre looking for OKR software with unlimited OKR coaching included in the price, consider Weekdone. It can be intimidating to implement a goal-setting system like OKRs. OKR Examples for Sales Leadership. Key Result: Increase avg. Let's look at another example of OKRs. This way, when team managers submit payment requests, they can specify the expense type for us, and we wouldnt need to spend extra time researching the background of every single document. But how will the team know if the Objective is achieved? OKR examples categorized by job positions & teams. Company Culture OKR Examples #7. Objective 1: Become the choice of the customer in the MENA region. 1. Key Results: Create the content strategy and the topics for the next 4 months. You might figure out that focusing on improvement areas is a good choice. . Key results typically include hard numbers. Readers who are already familiar with the basics can safely skip part 1 and proceed directly with part 2. Churn prediciton is stable at 10%, the biggest factor remaining in the economic downturn (survey and qual. Increase brand awareness in market by 20%. OKRs (Objectives and Key Results) helps in goal alignment and increase collaboration and productivity. Finish bug fixing on the new software feature. Map and assess your objectives and key results within specific time frames; Write down your learnings from the previous quarter, and try to make predictions for the future: what will work and what wont (based on what worked before). 1. But if fixing the application procedure does not solve the problem, the team will have to keep thinking about other solutions. Increase customer retention by 5% this year. Aspirational OKRs (moonshots) are ambitious and more challenging to accomplish, but they push us to think outside the box and innovate. Increase the open rate of the newsletter from 25% to 35%. Access and track your OKRs from a central source of truth with ClickUp Goals. Questions? OKR Examples by Job Position Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. Hire a Diverse, High Performing Team. Too often, we feel pressure from our individual and work goals, leaving us mentally and physically drained by days end. What has been working in the past, and can you double down on that effect? We dont really know what we are doing wrong at an early stage. But its a decent Objective because it tells you both the focus area, and why it is important. What do we need to fix or improve? Having a wrong hypothesis is better than having none at all. Even if you are confident in the solution, dont assume that its the best one. Objective: Improve our presence on relevant review websites, forums, and groups to nurture leads with high buying intent. In this example, the focus area is improving internal processes but the reason behind it is to impact customer satisfaction. Look at your data, and understand which metrics are performing well and which ones might need attention. Currently, we do not push enough for a second meeting and we need to work on that. Regardless of what industry or market youre in, competitors are consistently grabbing opportunities to address the pain points of your shared target audience. Key Result 3. Are there any areas that seem to be broken or slow, and what can you improve about them? Teams are the subject-matter experts and owners of the work, Assign a Key Results champion to monitor and lead weekly/monthly OKR check-in meetings. Why is it bad: its a performance target you want to achieve but it does not suggest how you are going to get there. Key Result 2. This would mean that the finance department needs to create a list of expense types, categorize them, and explain the new payment request form to the team managers. OBJECTIVE: Grow our corporate global business, OBJECTIVE: Build a great corporate culture (delight our employees), OBJECTIVE: Launch the new product successfully in Q1, OBJECTIVE: Generate more Marketing Qualified Leads (MQLs), OBJECTIVE: Optimize our customer acquisition, OBJECTIVE: Implement Account Based Marketing (ABM), OBJECTIVE: Improve Our Website and Grow Conversions. Find more sales OKR examples in our guide. Increase the number of subscribers from 2,000 to 10,000. Transparency: Breaking down silos on a team and individual level. But one of the great advantages of using the OKR methodology is that it can be staggered for lower hierarchical levels, so the whole company pursues the same end goals, but using specific Key Results for each . But first, let's start with a quick guide to using OKR examples. KR 1: Increase the market share from xx to yy%. OKR Examples for Employee Engagement #2. See more Marketing OKR examples in Weekdone, See more Product OKR examples in Weekdone, See more Administrative OKR examples in Weekdone, See more Engineering OKR examples in Weekdone, See more Finance OKR examples in Weekdone, See more Support OKR examples in Weekdone, Create a straightforward description of the different expense types and add the selection to the payment request form, Create a presentation about handling receipts, bills, invoices and similar forms of primary documentation, Create a leaderboard for TMs who bring documents on time, Develop and present a new weekly budget request procedure, Organize a payment confirmation process that requires no more than 3 parties involved. Get OKR Examples in: . Get more paying customers. A3: According to feedback from team managers, the payment request application is too complicated, as there are too many people who need to confirm the application before it comes to the finance department. Key Result: Survey the sales team to learn about products of interest to customers. Check a free OKR tool Plai. communication between CS and Development on bugs and customer feedback, lack of understanding of different teams workload and responsibilities, and. To move the needle on this Key Result, the team might create a presentation about handling receipts, bills, invoices, and similar forms of primary documentation, to make sure that everyone else understands the process. Key result three: Decrease the sales cycle from 30 days to 25.5 days. Engineering OKR examples 7. With that, you can find out that your main issue is the misalignment and continuous struggles in cross-functional communication. Key Result #2: Invest an additional $500 million in research and development. OKR Examples for Training #5. Whether youre in the middle of a restructure in your business, looking for company goals inspiration for the next quarter, or seeking writing tips to improve your objectives and key resultsweve got you covered! Objective 1: Increase the efficiency of operations KR 1: Reduce average task completion time by 25% KR 2: Increase overall customer satisfaction ratings by 50% Objective 2: Streamline communication within the operations team KR 1: Implement a new project management tool and train all team members on its use Here are OKR examples for various departments: Because OKRs are used to align all teams with an organizations top goals, your entire companys OKRs are only as effective as the ones you set at the very top. Project Management OKR Examples. Whenever you stumble across an example and think "this is good, I can take inspiration from this", make sure that the example follows the general guidelines for a great OKR: Specific - don't create fuzzy OKRs but zoom in on what you want to move, achieve or improve. Moreover, Objectives and Key Results are a great reflection mechanism to understand . OKRs help establish boundaries and encourage us to say no when asked to pursue the wrong things. Example 1 Objective: Increase engagement with new customers Key result 1: Triple communication open rate in-product from 6% to 18% Key result 2: Triple follow-up meetings booked per week to 24 However, you have to back it with measurable results. The Team Objective is qualitative and sets a direction for improvement. A1: Team managers are not sending primary documentation (receipts, bills, invoices) to us on time and submit their payment requests too close to the payment deadline causing issues with unexpected fines and going over the planned budget. Before we dive into how to create OKRs, lets walk through the difference between objectives, key results, and tasks. OKR Examples for different departments & industries. Cultural changes are hard to measure but we always know when there are internal tensions or inefficient processes. How to improve it: ask how are we going to get there?. If you plan to stay ahead of the competition, your team must have the most straightforward direction, resources, and metrics. 40%. Key Result #3: Roll out prototype by fiscal year-end. How can they measure if they are delivering amazing user experience? Administrative OKRs assist leaders determine if they are focusing on routine duties or adding value to the company. Key Results. OKR Examples For Marketing Priority Problem / Opportunity Our CPA has been climbing and is not over $200 and we need it to be less than $150 whilst still delivering the volume and quality. This is also an opportunity for employees to learn about big and small wins from different departments too. OBJECTIVE: Strengthen our corporate culture, OBJECTIVE: Successfully launch our new product by the end of Q2. Try the OKR writing assistant to test the quality of your Objectives and Key Results. But when youresetting OKRs,its another story. This category only includes cookies that ensures basic functionalities and security features of the website. Those who move on to later stages in the funnel, tend to buy. Control the difference of price paid and the price invoiced for every vendor not more than $5000 every month. But how do you reasonably measure the trust level among employees? Key Result 2: Ensure with marketing team conducts at least 30 customer development interviews Key Result 3: Review 10 usage videos and summarise it internally Objective - Improve Our Testing Procedures Key Result 1: Implement test driven development in 3 new development teams Key Result 2: Increase unit test coverage to 75% of code Objective 2: Relaunch the company blog. 2023 ClickUp | Security | Your Privacy | Terms. So here is a measurable outcome the finance team would need to deliver: KR3: Speed up payment processing time from application to paid from 16h to 8h. Individual OKR examples Objective: Shock my boss with productivity Key results: Increase weekly production by 15% Implement email organizational system Delegate 50% of administrative tasks to administrative team Objective: Contribute meaningfully to the company Key results: Respond to bi-monthly employee surveys Launch charitable giving campaign 60% of guests enrolled in real-time texting service to enhance online ordering experience. Key Result 1. OKRs for project management bring a unified understanding of the outcomes that a project would like to achieve. Break down the 5 steps for writing good OKRs in a Sales team. This is causing issues with outstanding payments being delayed, and one way to change the situation is to improve the procedure that team managers are following to submit their payment requests. Create helpful and informative blog articles, Optimize every blog posts SEO (Search Engine Optimization), Implement company-wide creative requests process, Create a Creative Learning Wiki as a single source of truth for all creative team members, Enhance the capabilities and training of the Customer Sucess team members, Assist our customers as an inside voice to guarantee that their input drives company outcomes, Provide the team with the support needed to succeed and achieve company-wide goals, Create a set standard for training to promote career development and growth, Efficient monitoring of Support consistency with performance measures, Maximize the efficiency of the support team to respond to customers with urgency and optimism 24/7/365, Reduce the number of Customer-Reported bug tasks after major launches, Implement Agile management across the engineering team, Improve the response rate for critical bugs in testing, Host a successful in-person industry conference in [year], Grow and align the entire organization through monthly company meetings. 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