As you navigated a global pandemic and the rise of extreme social unrest during your first year as CEO of McDonalds, did any particular principle or philosophy guide you?Its been important to me that were always connecting the decisions that we make back to what we stand for as a company. In this role she was accountable for all external reporting and SEC compliance, accounting technical guidance and accounting policies. Under Johns leadership, the marketing function is responsible for building equity in the brand, driving stronger connections with customersand elevating the companys brand valueand reputation. In both his work and personal life, Paul strongly believes in living by a lesson passed on from his Mum: Treat others the way you want to be treated yourself. They wantand expectMcDonalds to be a force for good. And under Mr. Kempczinskis leadership, McDonalds is committed to delivering on that expectationbeing defined not just by what they do, but how they do it. She began her career in litigation roles at the law firms of Kelley Drye & Warren LLP and Shipman & Goodwin LLP. AsChief Marketing Officer and CorporateVicePresident of International Operated Markets, John Alves leads the development and execution of marketing strategies for McDonalds sixlargest markets outside of theU.S.(China, UK, France, Germany, Canada and Australia). Her oversight includes strategies and cross-functional programs relating to food and planet impacts - climate action, nature-based solutions, nutrition, restaurant sustainability, packaging and circularity; and community and people impacts - human rights, corporate philanthropy, youth opportunity and volunteerism. Its not about you. I am energized by this challenge and look forward to guiding McDonalds continued success. The National Diversity Council named Reggie to the Top 50 Chief Diversity Officer list in 2020, and to the Top 100 Chief Diversity Officer list in 2021. We use the expressionIm sure other companies use it as welltheres freedom within the framework. To me, there is nothing further from the truth than that. Executive Vice President and Chief Customer Officer. Catherine lives in Illinois with her husband Brian Giffin and their four children. Not a day goes by that I dont have a small order of fries. I came in and I was very much the outsider. We did have a leader who didnt act in accordance with our values, and youve got to hold everybody to the same account. There he served in a similar capacity, responsible for the Communications function and the PepsiCo Foundation, and worked closely with the companys Sustainability and Government Affairs teams. As someone who eats at McDonalds daily, what is your favorite regular item at HQ?Youve got to double-click one moregive me a day part. McKinsey: Are there companies or thinkers that you look to for inspiration? So says Chris Kempczinski, President and CEO of McDonald's Corporation, in this interview with Dr. Lori Esposito Murray, President of the Committee for Economic Development, the public policy center of The Conference Board (CED). Ensuring a consistent brand voice is core to his role, working to advance McDonalds business strategy, communicate the companys purpose and drive greater trust amongst stakeholders. My guiding light has been to make sure were keeping the long-term in mind and to ensure were as transparent and authentic with people as possible. I like the Nuggets with ketchup. Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. Maria Figueroa Kp, who leads Brunswicks office in the city, recounts what its been like leading from the epicenter of the pandemic. She joined McDonalds from The Boeing Company, where she served as Senior Vice President of Human Resources since 2016. That led to the feed and foster community idea, because I did feel like thats a place that we have a very credible ability to make a difference. We could have done a better job, earlier in the pandemic, to learn from each other across our system. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system, News broke last night that stunned the fast-food world. The adjustments were making are a series of small changes that add up to one big difference our customers really notice. During his tenure, he was instrumental in converting the four Nordic countries (Denmark, Finland, Norway and Sweden) and Hungary into developmental licensee organizations. You cant ever coast. Reggie has worked in a variety of disciplines including supply chain, merchandising, international project management and multiple specialties within human resources. Your investments in Drive Thru and digital in restaurants have proven to be fortuitous, even prescient, amid the pandemic. McDonalds has navigated the challenges presented by COVID-19, emerging with higher brand trust scores, higher customer satisfaction scores, and higher restaurant margins than the company had going in. This approach led to initiatives such as the Fan Truths strategy and the record-breaking Famous Orders collaborations, resulting in dozens of creative excellence awards. When Ray Kroc structured McDonalds as a franchise business, the founding idea was to have a franchisee who lives in the community and who is going to be way better at managing the restaurant than some corporate stiff, thousands of miles away. Following three years at Saatchi & Saatchi, she joined PepsiCo and led marketing and innovation for Gatorade. Were making sure that were continuing to offer a better experience on these than anybody else. Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. Early on, I wanted to put my fingerprints on what was already a very strong set of values and make clear that we are absolutely committed to them. Since joining McDonalds in 2012, Jenny has held a variety of roles related to restaurant and supply chain sustainability strategy and business integration. John W. Rogers, Jr., the Chairman and Co-CEO of Ariel Investments, introduces award honoree Chris Kempczinski, the President and CEO of McDonalds Corporation October 26, 2022 07:00 PM ET Marc N. Casper, the Chairman, President and CEO of Thermo Fisher Scientific, accepts the CED Distinguished Leadership Award. There are social issues on which you havent hesitated to speak outfor example, you put out public statements after the killing of George Floyd and after the attack on the Capitol. He was appointed Vice President Finance of the UK business 2008. Beyond our leadership platform, we have our five company values, one of which is inclusion. Under his stewardship, the UK and Ireland business achieved gender balance at every level, including the Executive leadership team, and was nationally recognised McDonalds as the Top Employer for working mums, as well as being awarded the Best Employer for Mental Health. Her team leverages the scale of $50 billion spend in food, packaging, logistics, toys, technology, equipment and other services while driving safety, quality and sustainability leadership in the industry. And we were constantly pulse-checking our organization. His team workshand in hand with these 48 developmental licensees (DL) whose collective footprint includes 11,265 restaurants around the world. Ians team ensures the optimal allocation of resources, and at the same time, effectively manages risk through strong controls and fiscal discipline. She lives in Chicago with her husband and three children. Chris joined McDonalds in 2015 as Executive Vice President, Strategy, Business Development and Innovation. The following are edited excerpts of their conversation. Ukraine News. One of the things that has defined McDonalds over the decades has been our emphasis on diversity, making sure we have a franchisee population that reflects the US population or the global population. And were definitely doubling down on those. What are your values? Weve been in the Drive Thru business for decades, so I dont want to say that we had any foresight in that. She earned her juris doctor from Harvard Law School and her Bachelor of Arts in economics and political science from Wesleyan University. President and Chief Executive Officer at McDonald's Corporation 1y . He also was an instructor and faculty administrator for the University of Phoenix for several years. And were going to stay true to our purpose in supporting communities. You are leaving McDonalds to visit a site not hosted by McDonalds. He began his career in PR and marketing for Compaq Computer Corporation, first on the agency side and then in-house. Chris Kempczinski: We have many options, including multiple global delivery partners, local delivery companies, and self-delivery. Morgan was named to the Forbes Worlds Most Influential CMOs list for two consecutive years, rising to #6 worldwide in 2021. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Prior to PepsiCo, Jon spent the majority of his career at Disney/ABC, traveling the world as the Executive Producer on some of the most influential news programs, including World News Tonight and This Week, winning numerous Emmy Awards for groundbreaking coverage. Do you see your delivery model changing in the near future? In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. Joining as VP, Global Strategy, Business Development and Innovation, it took him only a year and a half to earn promotion to President of McDonalds USA, where he was responsible for the operations of about 14,000 restaurants. In this role, Ian delivered sustained business momentum, improved customer trust, and grew share across the market segment through a strong focus on the Accelerating the Arches growth strategy, including digital, delivery and restaurant modernization initiatives. Mr. Ozan reflected on his CEOs approach: From the outset of this pandemic, Chriss priority has been clear-protecting restaurant crew and customers above all else. became President and Chief Executive Officer of McDonalds, the worlds largest restaurant company. At the end of the year, we asked our employees, Did you feel supported in 2020? and over 90 percent said they felt well supported. McKinsey: Marketing has also played a big role in McDonalds recent financial outperformance. Prior to that she was Sr. Director, U.S. McOpCo Controller from April of 2014 to September of 2016. In his most recent position, CEO of McDonalds UK & Ireland, Paul led the business through a period of strong and sustainable growth, delivering successful customer-led plans including the launch of McDelivery and the evolution of the at home service. How a small drive-in restaurant in San Bernadino grew into an American icon. How does the brand remain so cohesive while catering to local tastes?We use the expressionIm sure other companies use it as welltheres freedom within the framework. Chris is responsible for driving McDonalds growth strategy, Accelerating the Arches, and ensuring that the companys values are embedded throughout the system as the filter through which all our business decisions are made, bringing its corporate purposeto feed and foster communityto life. So when events happen that strike at the heart of our core values, we want to speak out on those occasions as well. In the US, we gave out roughly 12 million free meals to first responders. That was the direction that I gave to the system. I stepped up my communication to make sure that our employees understood what our plan was to get through thisbut also to get a lot of feedback. McDonald's CEO Chris Kempczinski is trying to change the company's culture after taking the reins in November. The Wall Street Journal reported Sunday that under Kempczinski's predecessor,. Heidi holds a bachelor's degree from Oberlin College in political science and East Asian studies and earned a master's degree in human resources and industrial relations from the University of Minnesota. When you had a leader that acted in a way that was incongruous with those values, it raised a question: Are we as good as we say we are? Weve seen our productivity and our restaurant-level margins improve. During his tenure as president of McDonald's U.S. footprint, Kempczinski oversaw the business operations of around 14,000 stores. In 2020, as U.S. Chief Marketing & Digital Customer Experience Officer, she led her team to unleash world-class creative and harness the power of social media with bold, forward-thinking ideas. Executive Vice President and Chief Financial Officer, Executive Vice President, Chief Legal Officer and Corporate Secretary, Executive Vice President and Global Chief Information Officer, Jill McDonald Ive taken different lessons from all the leaders Ive worked for and admired. Said Mr. Kempczinski in the companys recent Investor Update: People expect more from corporations todaya truth that has taken on additional resonance during a year in which climate change, social justice, diversity and inclusion have driven the public conversation . How does the brand remain so cohesive while catering to local tastes? Senior Vice President and Chief People Officer, IOM, Bethany Tate Cornell Customers want to see that the McDonalds they visit locally matches how we act globally. Put simply, he is a leader who at his core "cares a lot." As a brand, you want people to discover you. Desiree serves on the Board of Directors for DICKS Sporting Goods, Inc. and as a Director for The Partnership, Inc., whose mission is to ensure the economic competitiveness of the Boston area by attracting, retaining and convening professionals of color. And I feel good about what weve done. (200003), Boston Consulting Group As McDonalds EVP, Chief Legal Officer and Corporate Secretary, Desiree Ralls-Morrison oversees the companys global legal operations, responsible for supporting the companys strategies, anticipating and managing risk, and advancing McDonalds brand and values. She returned to the McFamily in 2022 to accelerate the next phase of the IOM segments growth, elevating our marketing and creative excellence while enhancing our crew and customer experience to unlock new growth opportunities in the IOMs. And what are things that are best left to othersgovernments, other companies, or nonprofits? A US Army Veteran, he served as a Supply Sergeant with deployments to Afghanistan and Uzbekistan. He has been the "heir apparent" to Easterbrook since joining the company. Thats a good thought exercise to be going through at this time. Catherine is a CPA, has her undergraduate degree in accounting from The University of Illinois, and her MBA with a Finance concentration from DePaul University. I'm excited to share several leadership updates: . Were going to lead by example. [3] In a Marion was recognized by the National Diversity Council for being one of Illinois 2012 Most Powerful and Influential Women and has been recognized by Black Enterprise as one of the 50 most powerful women in corporate America, 2015, Most Powerful Women in Business, 2017, 300 Most Powerful Executives in Corporate America, 2018, one of the Most Powerful Woman in Corporate America in 2019, a 2019 CNN Risk Taker and a 2019 Chicago United Business Leader of Color. Breakfast? Bethany served as on-site executive with oversight and accountability for the Boeing Leadership Center (BLC) and campus. Ian previously served as Vice President and Chief Financial Officer for Asia-Pacific, Middle East and Africa, and as the Regional Vice President of Europes East Division. Given your particular focus on those factors, even before you became CEO, its almost as if you saw the pandemic coming. She has also been recognized with Adweeks most prestigious honor, Brand Genius, and she was named Advertising Woman of the Year by the Chicago Advertising Federation. He previously served as Vice President of Weber Shandwick, a leading global public relations firm, where he supported some of the worlds largest brands with issues management and corporate communications. Senior Vice President and Chief People Officer, IOM. Prior to that, he led the International Developmental Licensed Markets, where he was responsible for 46 developmental licensees (DLs) across more than 80 markets around the world, including Brazil, China, India and Philippines, which continue to represent the majority of McDonalds new restaurant growth globally. 5 things you need to know. McDonald's U.S. leadership team draws from a proud history and set of values that made the company an icon of American business. As a working dad, Paul has consistently led conversations within the business and industry on the challenges of balancing a demanding work life with being a good husband, father, and friend. Bethany Tate Cornell joined McDonalds in November 2020 as Sr. Vice President - Chief Learning and Development Officer, leading the talent development strategy for McDonalds internal global workforce and corporate owned restaurants. One of our values is that we open our doors to everyone. The challenge for us is to decide where to get engaged. To lead, you have to be out there talking a lot and, in some cases, saying the same message over and over and over. He has been with McDonald's Corporation since 2015 and is in his second year as president and CEO. Yes. Gonda leads a team across corporate and U.S. communications, media relations, crisis communications and brand communications. During this time, he co-created the companys sustainability vision, PepsiCo Positive (pep+), an end-to-end transformation of how the company creates growth and shared value with sustainability and human capital at the center. . Not any of the other sauces; just straight-up ketchup. Theres a rich trove of best practices out there to learn from. Im hoping its going to stick around. She first joined McDonalds as Chief Marketing Officer for our UK business and Northern Europe. We also need to be operating in the social-media space much more dynamically. We expect to roll out our loyalty program, called MyMcDonalds Rewards, in the US later this year and in all our major markets over the next couple of years. I get asked sometimes, What exactly do you do as CEO of McDonalds? It can seem as though the system runs itself. As you navigated a global pandemic and the rise of extreme social unrest during your first year as CEO of McDonalds, did any particular principle or philosophy guide you? He also reimagined the Foundations global strategy towards advancing a more sustainable food system through new partnerships and investments to alleviate hunger, provide access to safe water, and drive economic empowerment. Joe Erlinger is President of McDonalds USA, where he is responsible for the business operations of more than 14,000 McDonalds restaurants in the United States. Passionate about people, Paul has overseen moves on both pay and contracts for restaurant teams, and actively championed a focus on Diversity, Equity and Inclusion, striving to create a truly inclusive culture throughout the business. It was a tough test for any new CEO. McDonalds announced that its CEO, Steve Easterbrook, was being removed from his position due to breaking company guidelines regarding relationships with employees. Born in 1968 in Cincinnati, Ohio Our franchisees were under significant financial stress; there was a lot of anxiety. What were your priorities in your first year as CEO? If I could go back and do it again, I would be more overt in telling our story. So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? In India, you have the tikka masala burger. We also put the onions actually on the grill as opposed to putting the onions on at the dressing table. When you look at the career progression that people can have in the retail industry and the career progression that people have at McDonalds, its quite remarkable. He earned a bachelors degree with honors from Brown University and lives in Chicago, IL, with his wife, son and daughter. She joined McDonalds in 1993, responsible for managing the supply of several national product categories. The global technology organization powers the industry-leading capabilitiesfrom restaurant and digital technologies to business infrastructure and cybersecurity. I did spend time up front providing a framework a list of five things to help guide those decisions: Were all in this together. Ive always liked the regular. Chris Kempczinski had been at McDonald's less than five years when he was named president and CEO, in November 2019, rising to the top job after his predecessor was fired for violating company policy on personal conduct. Chris Kempczinski, the CEO of McDonald's, is facing backlash for an allegedly "racist" text message he sent to Chicago Mayor Lori Lightfoot, blaming the parents of two murder victims for their . But what so impressed me about him was that he was firmly focused on the future, on moving forward. Emilee holds a bachelors degree from Fort Hays State University in Business Administration & Management, with focus in Leadership Studies and earned her masters in business administration from Kansas State University. What are we certain of? We would have a digital relationship with those customers. 09 September 2020. 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